Alright, I will admit it: I hate Apple. I’ve owned an iPhone during 6 months, right, but i got rid of it quickly and switched to Android and a N1 – I couldn’t take the iPhone’s bad reception anymore – and I have owned an iPod classic for 3 years now. But I can’t stand Mac OS and Macs make me sick. Anyway, this is not about me, this is about medias! Yeah, a new study, led by the Pew Research Center, revealed that medias- and especially tech medias – talk a lot – a lot! – about Apple. According to that study, from June 2009 and June 2010, 15,1 percent of tech articles were about Apple, 11,4 percent about Google and 3 percent about Microsoft.

Medias love Apple, mostly because the company is loved and that people read about Apple, but that study also show that medias talk a lot about Google too. Why? Cause Google is creating almost every month a new service! And the company never stops, it also supports its old services and projects – Android for instance. So this is not a surprise. The medias’ love for Apple is different to me. Alright, I’ll admit it, Apple is innovating and is very important in the industry: it has almost created a mass market for smartphones, it has co-created a mass market for computers, it has maybe created a mass market for tablet, …. Alright, Apple is innovating, but the company is also very very good at marketing, and it is creating markets because of that. Also, Apple is now loved – and hated – because of some big products: the iPod has been the first device family to create a huge public support, and then the iPhone has brought Apple into almost every house in Occident.

So why do medias talk about Apple? Cause Apple is innovating, and because people love Apple! Apple is innovating, I agree, but the company doesn’t launch that many products: HP, for instance, launches new products almost every month! But almost no one love HP or talk about Hp… (I love HP!). So yeah, medias talk about Apple cause Apple’s products are amazingly well sold by the company and its CEO, and because people love them. For instance, the iPhone 4′s launch was the N°2 most talked about tech story of the year. The iPad is N°4. Our biggest story has been the iPod touch 4! Medias talk about what people love….

You know who to blame guys….

Source: The New York Times