Burger King, “only two steps away”

Do You see this ad? Well it’s all over Paris. If You don’t live in France, You won’t find it weird. But Burger King is no longer in France for more than 10 years. So what the hell are they talking about? Are They back in France? Did They create a machine to go back in time or to travel super fast to one of their restaurants in London or NY? I’m curious. Well, no, no, no and no. First clue: “Eurostar” at the right bottom. Second and last clue: “London 2h15 away”. Damn it, this ad is good. They attracted You – mostly me – with a whopper and They tell You that it is “only two steps away”, but when You dig a little bit – actually when You look at the ad during 2 more seconds – You realize that this is only BS and that You have to spend hundreds of euros to go to London to get this sandwich. First, this is bad to play with my health – mental and physical – that way and second, I’d rather go to Budapest (less than 1h30 away by plane), where there are whoppers (I don’t go there only for whoppers though….). Thanks to acknowledge my needs marketing men.